Our story

The Maxiblock story started back in the 1970s right here in Australia. The founding idea was simple: to make great sunscreens, sell them at a fair price, and protect you and your family from the harsh Aussie sun. Fourty years later, this is still what drives us.

Maxiblock Sunscreen Australia Founders

We are a proudly independent family business owned and operated by an experienced chemist. This means that we really understand and care about what goes into our products and are involved in every step of the process.

Owner Thibaut Mortier studied chemistry at Chimie ParisTech and has worked with UV filter technologies worldwide for decades. When he moved to Perth, he fell in love with the Aussie way of life and saw an opportunity to apply his expertise and experience to Maxiblock. So when we say we understand sunscreen, we really mean it.

Responsibly made

Here at Maxiblock we are serious about our responsibilities for our communities and ecosystems.

We carefully consider what goes into our sunscreens and have excluded problematic or unnecessary ingredients. All our sunscreens are are compliant with the Hawaii Reef Bill and deemed reef safe. Our tubes, bottles and labels are recyclable, made in Australia, and made with recycled and renewable materials whenever possible.