Our story

The Maxiblock story started back in the 1970s right here in Australia. The founding idea was simple: to make great sunscreens, sell them at a fair price, and protect you and your family from the harsh Aussie sun. 40 years later, this is still what drives us.

We are a proudly independent family business owned and operated by an experienced chemical engineer. This means that we really understand and care about what goes into our products and are involved in every step of the process. Prior to taking over Maxiblock, current owner Thibaut Mortier studied chemistry at Chimie ParisTech and has been involved in UV filter technologies around the world for decades. When he moved to Perth, he fell in love with the Aussie way of life and saw an opportunity to apply his expertise and experience to Maxiblock.

So when we say we understand sunscreen, we really mean it.


Our mission

Our mission here at Maxiblock is as straightforward as they come – we want to provide you and your families with high-quality products at a fair price. Our formulas are developed with your skin and the environment in mind and are oxybenzone and octyl methoxycinnamate free. For us, it’s all about trust. We want you to feel safe when you enjoy the great outdoors and trust that we’ve got your back.

At Maxiblock, we pay attention to what goes into our bottles and are committed to embracing and leading progress. We understand that trust is something to be earned and we will work hard to earn it. This means no greenwashing, unvalidated claims or marketing ploys – just good-quality sunscreens made to protect your skinfrom the harsh Australian sun. It’s that simple.


Our commitment to the planet

Here at Maxiblock, we don’t just care about our commitments to you. We also believe that we have a commitment to our planet.

All our sunscreens are deemed reef safe and arecompliant with the Hawaii Reef Bill. We also invest in quality packaging and only use Australian high-barrier tubes to avoid sunscreen leaching out over time. All of our tubes are made in Australia and are 100% recyclable, as are our bottles and labels. Most importantly, we are always asking ourselves how we can do better. We don’t believe in false promises or misleading information, so if we say something, we mean it.

Got suggestions for how we can minimise our environmental impact? Please feel free to contact us, we would love to hear your feedback.