Our story

Maxiblock SPF 50+ Dry Touch sunscreen bottle in a black and white photo at Rottnest Island, Western Australia, 1980s

Since 1979

The Maxiblock story started back in the 1970s right here in Australia. The founding idea was simple: to make great sunscreens, sell them at a fair price, and protect you and your family from the harsh Aussie sun. Fourty five years later, this is still what drives us.

Thibaut Mortier, owner and head chemist of Maxiblock, in the laboratory

Meet the Owner

Owner Thibaut Mortier studied chemistry at Chimie ParisTech and has worked with UV filter technologies worldwide for decades. When he moved to Perth, he fell in love with the Aussie way of life and saw an opportunity to apply his expertise and experience to Maxiblock. So when we say we understand sunscreen, we really mean it.

SEE LINKEDIN
  • Back label of a Maxiblock Face tube showing the full ingredient list

    What goes in

    We are serious about our responsibilities for our communities and ecosystems. We carefully consider what goes into our sunscreens and have excluded problematic or unnecessary ingredients.

  • Maxiblock Essential sunscreen bottle and tube on sand beside a footprint at an Australian beach

    What it goes in

    All our sunscreens are compliant with the Hawaii Reef Bill and deemed reef safe. Our tubes, bottles and labels are recyclable, made in Australia, and made with recycled and renewable materials whenever possible.

  • Thibaut Mortier wearing safety goggles and gloves, testing formulations in a laboratory

    Who's behind it

    We are a proudly independent family business owned and operated by an experienced chemist. This means that we really understand and care about what goes into our products and are involved in every step of the process.